TO BECOME A HERO AT THE BMW SÜDTIROL DOLOMITES
THE 2022 BMW HERO SÜDTIROL DOLOMITES AND SUSTAINABILITY
Dear HEROes,
Time flies, and the BMW HERO Südtirol Dolomites marathon on 18 June is just around the corner!
Head to the Dolomites in June and unleash all the stockpiled energy you’ve been gathering during these tough months of training. All good things come to those who wait.
Speaking of energy, we’d like to ask you to share our new initiative, one which requires little effort from your part but which can make a big difference. The main topic for the 2022 HERO, and one which will be the focus pf the following editions, is sustainability. Everyone has their carbon footprint, and the same applies to our attendance at an event.
We believe our duty is to protect the environment and stage the HERO takes place in every year. The Dolomites are uniquely beautiful but they’re also delicate, fragile systems. Our mountains, and the rest of the planet, are part of an environment which is at risk of collapsing with every passing day due to the actions carried out by humanity.
Which is why we’ve come up with the HERO TO ZERO sustainability programme. Its aim? To protect the Dolomites guided by the UN’S Sustainable Development Goals (SDGs). Everyone will be asked to contribute a bit – HEROes, our corporate and institutional partners, and the businesses operating in the valleys. These tangible actions will revolve around green transition, reducing and offsetting CO2 emissions, avoiding waste, and social inequality.
The programme is transversal. Even our prizes were revisited to ensure we reduced emissions in this area. To reward the overall winners, we’ve decided to celebrate the Dolomites: the trophy is made out of dolomite rock, made by Tobias Nussbaumer from Steinobjekte in Val Sarentino. Another prize will also focus on South Tyrol in the shape of a “Delizia di mele dell'Alto Adige" hamper by PUR Südtirol, bursting to the brim with delicious apple-based products. The medals are made with recycled material and the ribbon is made in R-PET.
