THE DREAM OF FEELING LIKE A HERO CONTINUES
This is the tenth edition of our race. Ten years of dreams cultivated by 30,213 participants in the world's toughest mountain bike marathon to feel "heroes for a day" as in the song by David Bowie. We, the organisers, have understood the true meaning of HERO in recent years, the one printed on the exhausted faces of those who cross the finish line: it is a pain that oozes from the muscles but that turns into an unfathomable and intimate happiness for having made it. It is a challenging dimension for those who pass all year round sitting behind a desk or immersed in their daily work. The BMW HERO produces strong emotions, is a sort of return to nature and the primitive sensations of body and mind. In short: fatigue, sweat and adrenaline. Emotions that we then carry within us, because every day we have a challenge to conquer, a descent to face and a goal to achieve.
Yes, the BMW HERO is a marathon different from all the others. Not only for the extremely tough task that makes the legs shake, even those of the ‘professionals’ competing. This is one reason which makes the race really "epic", but also and perhaps above all, for the following the event and the race has been able to develop and maintain over the years. Thanks to a highly motivated organisational machine that studies every detail and bases its strength on over 500 volunteers from the Dolomite valleys.
After ten years we can say that the BMW HERO has become a world icon of two wheels, the scene of challenges that have marked the history of the mountain bike movement, and today is ready for new goals, to spread the spirit of the HERO in the new "HERO World Series", and which in turn will reproduce its spirit in other fascinating places on the planet, following on from the experience in the Dolomites, an experience or set of experiences which have made the race what it is today.
It is an invitation to all bikers to start dreaming of new goals to continue to live on emotions: strong emotions branded HERO.
Founder & CEO
HERO TIMES: ALBAN, WHAT DO YOU REMEMBER FROM THE WCM TITLE IN VAL GARDENA?
ALBAN LAKATA: Perfect organisation, a wonderful natural setting, a taxing route and the great atmosphere in our team. I will always treasure these memories.
HT: WHAT IMPRESSIONS STUCK WITH YOU?
AL: I must confess I have somewhat fallen in love with Val Gardena. The Sella Massif and the leisurely Pass roads slowly grew on me. What is new is discovering the locals’ hospitality and the success I’ve come to experience time and again.
HT: ANY SPECIFIC EVENT WHICH STANDS OUT?
AL: I’ll never forget my arrival and the evening award ceremony.
HERO TIMES:What memories do you have one year after your WCS gold medal at the hero 2015 in Val Gardena/ Groöden?
GUNN-RITA DAHLE FLESJÅ: It will remain one of the clearest in my mind for the rest of my career because the course was just outstanding in so many ways, the natural landscape was stunning, and my family and close friends were there with us to celebrate a great performance and an unforgettable gold medal. It was also so special because it was our 10th World Champion title. We would love to come back next season.
HT:Are there any memories in particular you'd like to share?
GR: A stunning natural landscape ideal for biking and hiking. A week’s hiking holiday.
HT: What are your plans for the olympics 2016 in Rio De Janeiro?
GR: To give my best performance ever on the bike and win a medal.