BMW Village, at the core of the BMW HERO Südtirol Dolomites.

BMW, Presenting Partner of the event, will feature prominently for the four days at Selva di Val Gardena with the BMW Village, an initiative all about passion.


With its 86 kilometres and 4,500 metres of altitude difference the BMW HERO Südtirol Dolomites is not just the world’s toughest mountain bike race – it is much more besides! It is a celebration of open air sport, a major event involving more than 4,000 mountain bikers coming from all parts of the world, as well as thousands of enthusiastic fans, passionate about the race and brought together by a true love for the sport and for the mountains, the healthy competition and the desire to give vent to their passion.

It is a vision shared with BMW, Presenting Partner of the event, and BMW will feature prominently at Selva di Val Gardena, organising a proper BMW Village, open to all enthusiasts, families and sports lovers generally. It will be operative from Thursday 14 to Sunday 17 June, and many BMW HERO Activities will take place, including a Test Drive Experience.

It will be possible to try out the New BMW X3, the BMW SAV which, in its new version, is a real evolution in every sense: from the aesthetics to the functionality, and through to the performance features. Enthusiasts will be able to feel for themselves the sensation of driving the BMW in this its most adventurous off-road version – of course accompanied by professional instructors who will reveal every secret of the vehicle, such as the BMW xDrive integral traction, and will provide precious tips on how to enjoy and get the most out of this vehicle. On completion of your test drive you will be ready for a pit stop at the BMW Lounge, and to take the opportunity to snap some photos as a precious reminder of the experience.

It will be an event for all, and the young ones will not be forgotten as there will be a fun KIDS Experience. Under constant supervision, the juniors can have a go on the Slack Line, daring to walk on a rope stretched out and testing their balance and reactions. And there will also be the adrenaline bike pumptruck experience, a closed circuit with climbs, downhills and jumps to encounter.

The BMW Village will be located right at the core of the BMW HERO Südtirol Dolomites event so that all will appreciate to the full the significance of this wonderful biking celebration and why it has earned its reputation as the race for real HEROES. So hard a race is it that the organisers have written a book giving advice on how to prepare, face, conquer, and be crowned as a HERO on arriving at the Finish line.


How to be a HERO. The book reveals how to best prepare to compete in the HERO.
There is only one winner, but for many to arrive at the Finish is already a great achievement, and not one which should be taken for granted. How to be a HERO (published by Mondadori Electa) is the manual explaining the correct approach to adopt. It looks at all the fundamental aspects in preparing for such a tough race: technical tips, route descriptions, training schedules, diet, even mechanical aspects.

Important names contribute, including Peter Runggaldier, ex Italian national team ski downhiller and HERO race director, nutritionist Iader Fabbri, 2011 HERO winner Mirko Celestino (now the Italian team technical commissary for the mountain bike sector) and Daniele Falconi (mechanics expert, and able to explain every detail on how to set-up your bike).

«Attention to one’s physical preparation and to one’s means of transport, so as to face the challenge of the world’s toughest mountain bike marathon, is the same approach which BMW has always proposed when producing products and services for the mobility of its own clients. It is a passion that you will see in our New “X” range, realised for off-road terrain, just as the HERO race itself is.” These the words of Luca Di Mola - Event Marketing Manager of BMW Italy.



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