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  • 2010
    The beginning
  • 2011
    THE SEQUEL
  • 2012
    CONSOLIDATION
  • 2013
    POKER!
  • 2014
    THE FAIRYTALE
  • 2015
    RECOGNITION
  • 2016
    CONFIRMATION
  • 2017
    AUTHENTICITY
  • 2018
    THE CHALLENGE
  • 2019
    10 YEARS YOUNG
2010

The beginning

The beginning of a project is as always full of doubts and uncertainty, but enthusiasm and determination are important factors in taking all forward. It was so for the HERO, when on 26 June 2010 400 bikers took to the start line in what would become known as the world’s toughest mountain bike marathon.

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