Wear the HERO passion
DISCOVER THE HERO COLLECTION!
Be a winner, every day, if the HERO’s unique style!
Visit theHEROmall.com to discover exclusive clothing and accessory lines for your bicycle outings as well as casual clothing for your everyday life.
The perfect activewear combining HERO quality and comfort to pursue your adventures on and off the bike. Visit theHEROmall.com now!
NORQAIN Wild ONE – HERO Limited Edition
For the 15th edition of the HERO Südtirol Dolomites, NORQAIN is proud to showcase its worldwide debut – the new Wild ONE - HERO Limited Edition! The watch was developed for true HEROES – adventurers, nature lovers, and those who are ready to overcome their limitations with passion and courage.
Founded in 2018, NORQAIN is an independent Swiss watch company recognised the world over for its innovation, quality, and distinctive design. This exclusive, limited edition was inspired by the iconic Wild ONE collection. So exclusive only 25 HERO watches were made.
Main features:
- NORTEQ® cage, patented ultralight, anti-scratch, and non-magnetic material
- Kennissi manufacture with 72 reserve hours and COSC certificate
- Shock-resistant (up to 5000 h), ideal for mountain bike impacts
- Bold design and outstanding performance, designed to overcome every challenge
Price: €5,450
Buy it at…
The S-LOUNGE NORQAIN during the HERO Bike Festival at the ZERO Village and online at norqain.it from 10 June 2025.
An exclusive, robust, and versatile watch designed for thrill-seekers who want to overcome every limit – a HERO through and through.
DISCOVER THE SPECIALZIED NOVELTIES
Test the best Specialized MTBs at the HERO. Ranging from the new Turbo Levo 4 and Levo 4 Alloy – e-MTBs developed for maximum power, control, and range – to the Epic 8 and Epic World Cup, ideal to face a marathon such as the HERO. An unmissable occasion to test the bikes which truly make the difference.
SELLE ITALIA AT THE 2025 HERO UCI MARATHON WORLD CUP: INNOVATION AND COMFORT FOR CYCLISTS
Selle Italia is back, ready to support the HERO Südtirol Dolomites yet again during this year’s 2025 HERO UCI MARATHON WORLD CUP. This winning partnership is the result of sharing common values such as a passion for off-road cycling, constant innovation, and the willingness to overcome every limit. This year, all eyes will be on the X-Cross range – designed to meet the demand of the most demanding cyclists. It comprises three models: SLR Boost X-Cross Superflow, Flite Boost X-Cross Superflow, and Novus Boost Evo X-Cross Superflow. The three saddles come in the new shade of black.
HERO participants can redeem an exclusive 20% discount using the SELLEITALIAHERO code.
Buy it now at https://www.selleitalia.com/saddles/off-road/