TO BECOME A HERO AT THE SÜDTIROL DOLOMITES
BMW HERO SÜDTIROL DOLOMITES: PASSION, SPORTS, AND SUSTAINABILITY
The BMW HERO Südtirol Dolomites’ success is also the result of the natural landscape it takes place in, the Dolomites. They are revered and admired for their uniqueness, to the extent they were declared a UNESCO World Heritage Site in 2009. The ‘Pale Mountains’ and the surrounding ecosystems require our utmost respect and protection.
The BMW HERO Südtirol Dolomites Organising Committee is aware of the mountains’ priceless value. Which is why it has chosen that the iconic event for off-road cycling, known as the toughest mountain bike marathon in the world, needs to be the target of a number of strategies and initiatives to ensure its environmental and social long-term sustainability. In other words, the aim is to eliminate any potential impact on the mountains and the communities involved in the race to maintain their delicate balance intact. Right from the start, back in 2010, we understood how the Dolomites represented an important and irreplaceable added value to the HERO event. We love our beautiful and yet fragile region. Which is why we have to take care of it, protect it from mankind, and protect its natural heritage so that future generations can make the most of it. This mammoth effort will have a transversal effect on the HERO’s organisation. It will yield the first results during the next edition planned on 12 June 2021 – results we can achieve with the help and collaboration of each and every single HERO!
