HERO BIKE FESTIVAL
Head to the HERO Village between 16 and 19 June to meet the most prestigious brands in the industry. Our partners have also organised some great initiatives at the ZERO Village, a dedicated area to sustainability. The events kick off on Thursday by testing the race courses with the local Selva Active guides; on the same evening, the ZERO Night will showcase innovative surprises starting at 9 pm.
The HERO Kids will take place on Friday at 3 pm. The big day will take place on 18 June, with the BMW HERO Südtirol Dolomites starting at 7.10 am and ending at 9 pm in the Medal Plaza with the exciting award ceremony at the HERO Great Finale! The ZERO Dolomites takes place on Sunday – a laid-back day dedicated to discovering new, sustainable means of transport. The day includes test drives of the new e-vehicles from our partners. Our title sponsor’s new e-cars, the BMW i; Specialized’s e-bikes; and the cutting edge e-motorbikes from Ride Cake.