BREITLING. STYLE MEETS SUSTAINABILITY.
Breitling is the Official Timekeeper of this 2021 BMW HERO SÜDTIROL DOLOMITES’ edition. Having kept millisecond-precise timing during the event and the mountain bike race, it also represented an important moment for the competition’s winners: the first placed won a Breitling Endurance Pro, the brand’s ultimate athleisure watch. It is designed to be both a lightweight watch for athletes and a casual, everyday sports chronograph, and perfectly blends high precision and innovative technology with a vibrant and colourful design. Breitling’s decision to be a partner of this event originates from its support of environmental suitability against which the event took place. Actions speak louder than words, and Breitling proves it with its Breitling Outerknown ECONYL®-yarn NATO strap which can be fitted to the Endurance Pro: these brightly coloured, hip straps are made exclusively with recycled nylon from abandoned or lost fishing nets. Breitling is at the forefront of innovation and has efficiently revamped watch packaging: its new reusable and foldable watch cases were created entirely with recycled and reusable plastic bottles. A small, smart, and scalable solution which was awarded the Efficient Solution Label by the Solar Impulse Foundation for having a positive effect on the environment and the economy.