DICOVER AND TRY OUT THE REVOLUTIONARY MTB BIANCHI MODELS AT THE BMW HERO
The consolidated and intense collaboration between Bianchi and the BMW HERO Südtirol Dolomites is celebrating its sixth season. Bianchi will again be general partner of the world’s toughest MTB Marathon, the event weekend being from 14 to 17 June in Selva Val Gardena. In the HERO Village it will be possible to discover and try out the Bianchi mountain bikes, amongst them being the Methanol CV, it the revolutionary MTB developed with the Bianchi CV system. The system eliminates vibrations thanks to the use of Countervail® carbon. Also, on show some of the best e-Bike Bianchi models. Methanol CV will be ridden by the Team Heroes We Could Be, made up of six invited people including business men, engineers, architects and developers, these professionals all in search as Bianchi and Musixmatch, of their own personal achievement.
Moreover, at the BMW Hero there will be a pop-up version of the Bianchi Cafè & Cycles initiative. The Dolomites will therefore experience this unique and characteristic initiative, a fusion between Italian quality gastronomy and Bianchi style which has determined the success of the format around the world.