DOLOMITI ADVENTURES AND THE MTB EXPERIENCE
Dolomiti Adventures has been the technical partner of the HERO since its very conception and has contributed greatly to the success of the world’s toughest mountain bike race. Thanks to the cooperation and support of the mtb guides in the four valleys the whole HERO experience is famous worldwide and the race itself one of the best known and appreciated on the international circuit. Dolomiti Adventures, based in Selva Val Gardena, provides customers with assistance and advice on all aspects of mountain biking - enduro, e-bike, road biking. And of course at the Dolomiti Adventures sales point the spirit of the HERO lives all year round as amply demonstrated in the HERO Style sports clothing collection.
The new dimension for summer 2017 is Dolomites Bikepacking, mountain bike itineraries lasting little more than a weekend and which will enable you to really feel at home and take in the spirit of adventure which the Dolomites are famous for. Sleeping in hotels or mountain huts, drinking from the natural fountains, and lunching in the renowned rifugi is a sure way to live the mountain life to the full.
More information is available on the new site:
HERO ACADEMY: WOMEN’S CAMP AND KIDS CAMP
To really get the most out of mountain biking and truly enjoy the experience it is necessary to be technically competent and master the various skills involved: uphills, downhills, jumps and bends – these are all situations you will face and are the bread and butter of mtb racing and exploration generally. Our HERO Women’s Camp and Kids on Wheels courses will reveal all the secrets of effective and safe biking and bring an increasing public composed not only of men but of women and kids to the joys of off-road biking. Under the expert guide of head man Peter Runggaldier these courses are a must to start off and further improve your appreciation of mtb.
For further information:
70 pulsating experiences on your mountain bike in the spectacular setting of the Dolomites, a UNESCO World Heritage. HERO Trails cover, with some necessary variations, the routes of the mythical mountain bike marathon – the one and only HERO Südtirol Dolomites. The expert mountain bike guides will lead you and help you discover the most fascinating spots of the four valleys which surround the Sella Group. Small hints all along the way will improve your mtb technical skills no end. Choosing either the single trails, pleasure trails or e-bike trails, you will have the time of your life and feel at ease in this magical landscape.
Have a look at
GORE BIKE WEAR AND CRANKBROTHERS ARE AMONG THE 2017 HERO PARTNERS
As far as technical clothing is concerned go no further than GORE BIKE WEAR®. Since the first HERO edition back in 2010, GORE has been the official partner of the world’s toughest mountain bike race. And for the 2017 season the POWER TRAIL LADY SS17 line takes pride of place – it combines materials which are highly functional, comfortable, well fitting, and with a stylish female look. Developed in collaboration with the Brazilian biker Viviane Favery-Costa, the new line adapts well to all weather conditions, absorbs sweat easily and has been rigorously tested in a technical sense over demanding race routes.
HERO CLOTHING AND THE 2017 COLLECTION
Dress in HERO style all year round! Much new HERO styled clothing wear awaits you in our shop. There is a collection of items and accessories too which will add to your wardrobe: from technical to casual clothing and there is a HERO rucksack too. Create your own HERO style and proudly show it off. Have a look at what we have prepared for your shopping mission:
HERO CLINIC LEADS YOU OVER THE RACE ROUTES
Parts of the routes on the higher ground are still partially covered by snow. We therefore strongly advise you to do any training on the actual routes with great care. The routes will be marked out from the 1st of June when the 2017 edition of the HERO Clinic gets under way and through until the 4th June you will be able to discover the actual HERO race routes. The HERO Clinic initiative allows you to discover over two different guided day itineraries the essential parts of the 86 and 60 kilometre routes, and then finish off with a warm-down ride to Alpe di Siusi. Between Friday 2nd and Sunday 4th June do not miss out on this chance to experience the thrills of the spectacular routes in this marvellous setting of the Dolomites, a UNESCO World Heritage.
HERO TIMES 2017
For the best way to pass your days at the HERO and know all there is to know about the race you will certainly need a helping hand. The answers to all your queries you will find in the HERO Times, it fresh off the printing press. The HERO Times is the official magazine of the HERO 2017, and contains tales of HERO adventures past, interviews with the leading bikers, and all the information you could wish for about the event and its personalities. It is the ideal reference for the days of the HERO Bike Festival where fun and spectacular shows are assured. Yes, more than 100 pages telling of feats and exploits of our bike heroes. And what a reminder it will make of the glorious days you spent in Selva Val Gardena – worth keeping a copy or two on the coffee table in your lounge. You can’t wait to get your hands on a copy? Don’t worry because we have prepared an online version too!
BIANCHI, OUR PARTNER OF SUCCESS
Apart from the Bianchi Café & Cycles initiative, the link between the Hero and the historical Bergamsco brand of bikes is this year further evidenced by another piece of news. The new Methanol CV mountain bike will be the official bike of the race! All mtb fans will have the chance to try out this new bike, it being endorsed and used by the Team Bianchi Countervail. The Methanol CV is constructed using Countervail technology, and is by definition able to provide the biker a total “after shock control”. Again, another example of improving performance and giving a quality of bike control of an even more advanced level and affording both greater control and less muscle fatigue. To understand well the advantages an expert needs to convey the attributes and who better than a champion professional. On Friday 16 June, Marco Aurelio Fontana, biker of great experience and many successes – his bronze medal at the London Olympics 2012 comes readily to mind – will be present at the HERO and will meet the public and organise an autograph session.
A RELAXING MASSAGE
This year the HERO offers all those registered for the race a chance to enjoy a relaxing massage, this thanks to a collaboration with the Enrico Fermi school for masseurs and physiotherapists. The school will have a marquee located by Tublà da Nives near to the Bike & Tech EXPO. The service will be available from Thursday. The massage sessions are free for all registered to race in the HERO as well as for their companions.
HERO WOMEN’S LOUNGE AND BIANCHI CAFÉ & CYCLES: A STYLISH WAY OF RELAXING FOR ALL OUR FEMALE GUESTS
For our heroines and other females attending we have prepared an exclusive welcome in our Women’s Lounge, a space dedicated to the fairer sex and an opportunity to relax and indulge oneself, for after all this is part of the holiday fun. There are lots of activities to get involved in. A rich programme indeed and between 15 and 17 June there will be a service for nail-painting, hairstyling and for the young ones lots of face-painting. On Thursday 15 June there will even be a cooking course to take part in and which will be dedicated to Tyrolean cuisine. Or, on the same day, why not take a lesson on MTB technique? The following day we propose a lively start with a little jogging so as to get the muscles working, and after this there will be an introductory E-bike course and a meeting with star biker Viviane Favery-Costa. As for the big race day there will be a VIP Race Tour, this reserved to ladies wishing to enjoy an early morning walk. Access to the Women’s Lounge is free for all our lady friends and includes a welcome relaxation at the Bianchi Café & Cycles. Treat yourself to a coffee and a glass of prosecco – sport and relaxation is the ideal combination. In fact, right next to the area dedicated to the Bianchi bikes, they surely the most traditional and famous of bike brands, there will be two Mycycling Technogyms set up, so there will be no excuse not to test the most innovative of indoor training products designed for the satisfaction of all cycling enthusiasts.
HERO TRAILS: ACROSS THE DOLOMITES IN THE FOOTSTEPS OF HEROES
The HERO BIKE FESTIVAL, in programme from 15 to 18 June, will give the chance to discover the HERO routes by participating in guided tours with start and finish from Selva Val Gardena. On Thursday 15 and Friday 16 it will be possible to try out the beginning parts of the courses, taking us from Selva Val Gardena uphill on Dantercëpies, then down to Corvara and up again to Pralongià, where we will stop for lunch. After coffee, we will take the short uphill to Passo Campolongo and then return to our starting point by passing again through Alta Badia and up to Passo Gardena, with a final downhill back to Selva. And for those wishing to see the final part of the “long” 86 km course, we will again set off from Selva Val Gardena up to Zallinger, and from here experience what it is like to pedal along the final kilometres of the race route. After this we will go from Selva to Monte Pana and across to Alpe di Siusi as far as Saltria. From here it will be on to Rifugio Tirler and then further on to rifugio Zallinger, and here a well-earned rest shall be had. After this break, necessary to re-energise, we will embark on a downhill home to Selva Val Gardena. For those of you who prefer to discover the trails of Val Gardena and Alpe di Siusi in a more leisurely manner we have organised a programme accompanied by tour guides, in programme on 15 June and will feature single trails of Val Gardena (assisted by use of 5 lift systems); on Friday 16 June the panoramic tour will be to Alpe di Siusi (assisted by use of one lift system). Participation on the tours is free for bikers registered for the HERO, whilst for others the cost is € 30,00 per person, plus for all the cost for lifts and lunch. More information available on the following link
Just 60 days to go to the 2017 edition of the HERO Südtirol Dolomites, and the moment when 4,017 heroes will give battle on the two designated routes, one of 86 kilometres with a challenging 4,500 metres of altitude difference and the other of 60 kilometres with 3,200 metres of altitude difference, both around the Sella Group in the splendid Dolomites landscape, it a UNESCO World Heritage. In these days the actual routes are still covered by snow in the higher reaches but the spring weather which is quickly becoming hotter and sunnier should clear all away in no time at all.
To keep check of the situation it is possible to see the webcam coverage by going direct to the Val Gardena webcam at the following link:
What point are you at with your preparation? If you want to get ready to challenge the Dolomites and be in the best shape to do so then here we have the perfect HERO training programmes for you. From “Basic” to Advanced levels the programmes contain useful information on how to train on a daily basis and be ready to face the world’s toughest mountain bike race.
The programmes can be consulted by going to the following link
This year to the HERO Clinic is at your service! It comprises four vital days to test out in advance the race routes and so arrive well prepared at the start line on the morning of 17 June 2017. In fact from 1 to 4 June it will be possible to bike accompanied by expert mountain bike guides along the paths making up the 60 km and 86 kilometre routes. Participation in the Clinic also gives the chance to meet and get to know other HEROes and ‘would-be’ HEROes, and in general to begin to live and appreciate the euphoria and sporting interest which invades Val Gardena at HERO time. All you need to bring along are your own mtb, helmet, suitable bikewear and of course a lot of enthusiasm to pedal hard!
For information, registration and booking of a hotel please go to the following link:
HERO PARTNER HOTELS
So as to be able to compete in this heroic race it is still possible to purchase one of the few remaining race start numbers available in combination with a vacation of 3 days in a hotel taking part in this Hotel Partner initiative. Move fast as numbers are limited and will soon be sold out and it is enough to book your hospitality package at a hotel of your choice with a B&B, half-board or apartment formula, and then just like magic all will be in place for a weekend of dreams with a place at the race start line.
Details of the establishments talking part in the initiative can be seen by going to the following link:
HERO RACE START NUMBER & VACATION PACKAGE NICELY COMBINED
1 + 1 don’t always make 2 for the sum of the two parts is sometimes greater. Even though the registrations for the HERO are now closed, the maximum number having been reached, there is still the opportunity to take advantage of the solution where a race number is obtained though the booking of a 3 day vacation. You can look the hospitality package in one of the accommodation establishments taking oart in the initiative for HERO 2017 and live the weekend as a ‘hero’. Note: also this initiative is valid only until the total number of race places assigned is filled. Yes, even though mathematics is a science in this instance the sum gifts you far more than a standard weekend for it entitles you to experience the unforgettable emotions of a HERO weekend. In the Dolomites.
HERO IN SUPPORT OF THE POPULATIONS STRUCK BY EARTHQUAKES
As you well know central Italy was hit hard by devasting earthquakes last summer. We wish to show our support for the people of Abruzzo, Umbria, Marche and Lazio by providing some real help so they can build their lives again. This is why the annual HERO charity initiative will be dedicated to a fund to assist the areas badly hit. How to help? It’s very simple: by purchasing one of the 200 “charity” race numbers at a cost of 200 Euro one can have a starting place at the HERO Sudtirol Dolomites 2017. It is a great chance to become a HERO for a day and contribute to those who have needed to show heroic spirit in these past months. As for the HEROes coming from the areas affected we dedicate the HERO Charity Fashion Night and our HERO Great Finale evening!: during the prizegiving of Saturday 17 June we will stand side by side with them in a show of respect and support.
BEST WISHES TO ALL HERO LADIES!
It is said that “Behind every successful man there is always a great woman” and on this very special day we can do no other than emphasise the fact! In support of our male HEROes there are many mothers, wives, and girlfriends who demonstrate great patience and encouragement as the men prepare for the big race and their support never wains and is fundamental to the cause. And of course we need to mention in the same voice all our female athletes, real heroines, who meticulously prepare for the race day and overcome all the strains and anxieties which are part and parcel of the race build-up.
HERO STANDING ALONGSIDE THE POPULATIONS HIT BY THE EARTHQUAKE
Central Italy was struck by a devastating earthquake at the end of August, an earthquake which not only wrecked towns and villages but hit hard the spirit of the population of those parts, they people who have a strong desire to remain and rebuild their lives in the Appenine area. Unfortunately fate dealt a heavy blow and the situation was further complicated by heavy snowfalls and consequent disruption. The mountain area is very different from our own but is equally fascinating and full of history. The experience our friends down in Abruzzo, Umbria, Marche and Lazio are living impacts on us each and every day and in these times of pain and difficulty we wish to contribute, not only with our thoughts and prayers but in a concrete way so as to help regenerate the area and stand side by side with the people there.
HERO CLINIC 2017: THE SCHOOL FOR HEROES!
Every hero has also a weak point but as in the comics our heroes find the strength and the way to overcome any obstacle and to reach their objective. To accompany you on your way as you prepare for the HERO Südtirol Dolomites 2017, we again this year propose to you the much appreciated HERO CLINIC, four days in which, accompanied by our mtb expert guides, you will be able to discover the features of the route, try out bends and downhills, and test your resistance on the demanding uphills. From June 1 to June 4 at Selva Val Gardena we can accompany you all the way so as to help you achieve your aim to become a Real HERO!
To see more about HERO clinic click here
AND YOU? WILL YOU BECOME A #REALHERO?
Who as a child did not dream about being a hero? Superman, Spiderman, Batman... We imagined ourselves in exciting adventures, at times fighting to save the world. Yes, they were the dreams of our childhood, stories read from comics, our brave heroes fighting against the odds, but of course they were all fiction stories originating from the graphic artist’s pen. Reality is far different. Now that you are an adult you have the chance to become a real hero. Not just a hero for your daily actions but by pursuing an interest in sport, an interest in your own right. Do you want to become a hero? A real HERO? Again this year we challenge you to become so by participating in the toughest mountain bike race which the world knows, it organised in the magical setting of the Dolomites, a UNESCO World Heritage. It is an opportunity to test yourself to the full, to push yourself to the limit, to fix demanding objectives to reach. It is in simple words the chance of a lifetime to fulfil that childhood dream and to become a #realHERO. We look forward to welcoming you to Selva Val Gardena for the race on June 17 – welcome to the 2017 edition of the HERO Südtirol Dolomites.
For further information
GET READY FOR THE HERO WITH TECHNOGYM
Preparing yourself to be in top shape for the HERO is not an easy task. One needs to be consistent in preparation, determined, commited, and also a little crazy! We do not wish to leave our future HEROES on their own and this year we are making available even more tips and advice and at our side there will be Technogym which will give all participants the chance to have training well mapped out with sheets available from February 1 2017, and these schedules will accompany you all the way to the starting gun on the morning of June 17. And there is more besides for Technogym will award two lucky HEROes during the closing prizegiving ceremony with MYCYCLING™, the innovative indoor training product for cycling.
WE ARE LOOKING FOR THE HERO FAMILY
When mountain biking is a common interest between a group of friends it becomes great fun and often super competitive. And when mountain biking becoes a ‘’family activity’’ it can become a really extraordinary experience. Yes, when Mum, Dad, and the kids too love biking, each in their own style and manner, then the family fun really begins. What could be better?
DAY TWO: THE DAY WHEN THE TENSION MOUNTS
Friday 16 June and race day is just a day away. The programmed excursion will take in the final kilometres of the race route and the Bike e Tech EXPO and HERO Woman’s Lounge will both be open for business. In the afternoon at 15.00 we have HERO Kids when our young champions will show their class.
DAY THREE: THE DAY TO BECOME A HERO
The first bikers start out on Saturday 17 June at 7.10 and so on until 8.55, the 4.017 bikers being grouped in a series of starting grids. For fans following the race from home or gathering in the arrival area around Selva, there will be live coverage on Eurosport from 10.00 featuring the decisive parts of the HERO 2017. The first arrivals of the 60 kilometre race are expected at about 10.45 and the winner of the 86 kilometre route at about 11.45. The rest of the field will arrive throughout the afternoon as thousands of men and women cross the finish line and achieve their dream. At 21.00 in Medal Plaza the HERO Great Finale takes place with the awards ceremony and much live entertainment. The HERO Women’s Lounge will be open early evening too so as there is the chance to bring a touch of glamour to the final evening.
DAY ONE: THE DAY YOU ARE WELCOMED TO A DIFFERENT WORLD
These are the four days which change the life of a biker – the moment when you immerse your body and soul in the HERO event., ready to experience the most diverse of emotions. All starts on Thursday 15 June with a programmed excursion taking bikers to explore the first kilometres of the race route. Also the Bike and Tech EXPO opens from 10.00 to 20.00 and you will be able to see all the new season’s equipment and fashion. Then there is the chance to pick up your race number and race pack from the Ice Stadium between the hours of 10.00 and 20.00. Our female arrivals are welcome to use the HERO Women’s Lounge, and as the name suggests it is entirely dedicated to them. There will be a relax area where possible to have a short massage, a footbath, a reading area, and the chance to colour nails and style hair. .. and much more besides. Then we have the main attraction of the day – at 21.00 in Medal Plaza we have HERO Charity Fashion Night.
DAY FOUR: THE DAY AFTER … BUT STILL ON THE BIKE FOR BE-HERO!
On the day after, Sunday 18 June, one would expect a well earned day of relax but we well know that our bikers are reluctant to turn their nose up when faced with a new challenge. This time and for all others to the challenge is an easy one at one which nevertheless allows you to enjoy the emotions of the HERO. BE-HERO is an excursion with an E-mountain bike and organised a cycle tour taking all along the final kilometres of the HERO Südtirol Dolomites route. BE-HERO will start from Selva Val Gardena and will be a non competitive ride taking in the splendour of the Alpe di Siusi plateau and where the enogastronomic flavours of South Tyrol can be enjoyed to the full. We await you in many on Sunday 18 June to enjoy the day, it including stops at four huts and rifugi to have breakfast, an aperitif, lunch, and finally coffee and dessert. The registration cost is Euro 30,00 Euro and for further information please go to the site of HERO Südtirol Dolomites. And ladies please note that the HERO Women’s Lounge will be open on Sunday 18 also so as to provide the ideal chance to relax and wind down before going back to city life.
The entire programme for the HERO Bike Festival 2017 is available on www.herodolomites.com
A CHRISTMAS GIFT HIGHLIGHTING HERO ADVENTURES
An idea for a Christmas present to a friend who has competed in the HERO, or to one who would like to: the book “From Zero to HERO” is a collection of the most fascinating race images and goes back as far as the very first edition. A great way to bring sparkle to a friend’s Christmas. And not only! Buying the book at the price of Euro 39,90 you will receive as a free gift the HERO winter beret.
A HERO WOMEN’S LOUNGE FOR THE FIRST TIME
We have come up with a new initiative aimed specifically at our heroines and all their girlfriends who come along to assist at the HERO weekend. In fact at the Bike and Tech EXPO area keep an eye open for the HERO Women’s Lounge, a zone dedicated entirely to females attending the HERO and intended to respond to every wish. There will be a relax area where possible to have a relaxing massage, or a soothing footbath, or even lay back and enjoy a good book. Also a little beauty care will be provided with a service of nail care, hairstyling and if desired even some advice on make-up and beauty products. And just to make sure we don’t forget the biking there will be lessons of MTB technique, booking of E-Bike tours and Meet & Greet moments with the ladies MTB champions. And to keep up fitness levels there will be walking and fitness opportunities too. A little fashion will not go amiss either! A selection of bike wear to make sure you are elegant in every occasion. To cap it all there will even be a glass or two of prosecco – enjoy the freedom whilst the kids are off doing some organised face-painting sessions.
BE-HERO: AN E-BIKE TOUR TO ALPE DI SIUSI
One newcomer to the HERO Bike Festival 2017 is an E-bike initiative – a great way to enjoy the mountains with a little electric support! The route we have chosen is along the final kilometres of the HERO Südtirol Dolomites, the very stretch when competitors realise that they may soon be crowned as HEROES. We have called the initiative BE-HERO, and riders will set off from Selva Val Gardena on Sunday, 18 June 2017 and head towards the paradise plateau of Alpe di Siusi so as to discover the enogastronomic delights of South Tyrol. Stopping at a total of 3 huts and rifugi on the way to have breakfast, drink an aperitif, eat lunch, and finish in style with coffee and cake. The registration cost is Euro 30,00.
HERO RACE START NUMBER & VACATION PACKAGE NICELY COMBINED
All is not lost if you missed out on registration for the HERO. Although standard registration is now closed, the maximum number provided for having been reached, there remains the opportunity to still take part in the race. This thanks to the initiative whereby a race start number can be had together with the purchase of a 3 day vacation package. To go about this solution you need to book your stay in one of the accommodation establishments taking part in this HERO 2017 initiative, asking for the special hospitality solution, and then you will be able to enjoy your long weekend as a 'hero'. Careful however for again this initiative has a limited number of places. Do not delay and do not be disappointed. Act speedily and your Dolomite dream will come true and a very special and different type of mountain weekend will await you.
ON WEDNESDAY 14 SEPTEMBER REGISTRATION OPENS FOR THE HERO 2017
Find the best way for yourself to remember the time for registration for next year's HERO. Check your alarm clock is working well, keep a note on the kitchen wall, arrange for a friend to call you at the zero hour. We can imagine that many of you will have cancelled all other appointments for the evening of 14 September – no games of 5 a side football, no dinner appointments allowed, and certainly no visit to the cinema permitted! On Wednesday 14 September there is one task above all else – to register for the HERO 2017. It is the time to secure your place in the legendary event that you are fast becoming part of and which will see another remarkable chapter in its history on Saturday 17 June 2017. The essential first step is to be ready at 2000 hours on Wednesday 14 September for it is at that precise moment that registration for the race opens and remember there are only 4,017 places 'up for grabs' for the HERO Südtirol Dolomites 2017.
Get ready for the action!
REGISTRATION FOR THE HERO 2017: 14 SEPTEMBER IS THE KEY DAY
June is the month for heroes and a time when a dream can come true and once achieved will stay with you for ever. However the dream is not easily achieved and needs months of planning and dedication, and sweat and effort in abundance, and so as to be sure of your place registration is vital. Registration begins from 20.00 on Wednesday 14 September and is the moment to secure your participation for the HERO Südtirol Dolomites 2017: 4017 lucky bikers will take part on Saturday 17 June in the eighth edition of the Hero, with start and finish at Selva Val Gardena.
Note the registration time and don't be late: Wednesday 14 September at 20.00. Make your dream a reality!
SEE YOU AT EUROBIKE AND TRY OUT THE HERO SÜDTIROL DOLOMITES VR 4D LIVE EXPERIENCE
The whole biking world recognise Eurobike at Friedrichshafen (GER) as the most important sector fair in the world, and for this very reason we have decided to be at the German appointment and to present something completely new: HERO VR 4D Experience. Try out this virtual reality installation and immerse yourself in the 'true' sensations of the HERO SÜDTIROL DOLOMITES: it is a Bianchi mountain bike fixed to a platform whereby you can pedal and have a total view of the race – observing, listening, feeling, and pedalling the HERO way. For all persons trying out the HERO VR 4D Experience during the Eurobike there will be a draw to win an all inclusive stay in the Dolomites. We look forward to seeing you at Eurobike from 31 August to 4 September 2016 in the Foyer West, stand no. 213.